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Dermtek aims to light up sales of cigarette alternative in Asia 

Jump to full article: Business Times (my), 2009-05-11
Author: Goh Thean Eu

Intro:

IT WILL take more than the global financial crisis to slow down Dermtek Sdn Bhd, the exclusive distributor of Nicogel for Asia, as it is on an aggressive mode this year.

By using Malaysia as its production hub, the company plans to sell the cigarette-alternative product to 10 countries in Asia by year-end.

"We are looking at Singapore, Thailand, Indonesia, South Korea, Hong Kong, China, India, Brunei, Australia, New Zealand and Vietnam. We will start by repackaging the gels into sachets and sell it directly to these countries.

"After that, we will be appointing distributors for each country. We may also look into having an equity stake in the overseas company," Dermtek director Alastair Campbell told Business Times in Kuala Lumpur recently.

The company, which imports the gels from the UK and then repackages it into sachets in its plant in Shah Alam, also has high hopes for the Malaysian market.

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