Jump to full article: Malaysian National News Agency (BERNAMA) (my), 2009-05-04
Intro: For the Southeast Asia Tobacco Control Alliance (Seatca), smoke is getting into its eyes, so to speak.
It is gravely concerned over the current trend of Asean countries -- home to 125 million smokers -- continuing to be cash cows for the world's largest transnational tobacco companies.
Seatca senior policy advisor Dr Mary Assunta said the industry was seeking more smokers among Asia's young, especially in Indonesia, the region largest cash cow where 46 per cent of Asean's smokers reside, and the fourth largest market in the world.
"While many countries in the region are tightening up tobacco control legislation, the industry has launched an all-out attack, especially in Indonesia," she said in a statement issued by the Bangkok-based organisation today.
She said for Indonesia, the smoking epidemic was a tragedy of colossal proportions as about 200,000 Indonesians die annually from smoke-related diseases and there were now about 60 million smokers, half of whom would die prematurely in the coming years.
"An even bigger tragedy is that the tobacco industry's plan for Indonesia is to increase smoking and tobacco sales in the coming years. Hence, the industry is fighting tobacco control efforts in Indonesia viciously," she said.
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