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SULLUM: FDA to Ban Electronic Cigarettes - 

Hit & Run
Jump to full article: Reason Magazine, 2009-05-01
Author: Jacob Sullum

Intro:

Bill Godshall of Smokefree Pennsylvania reports in a mass email message that the Food and Drug Administration plans to proceed with a ban on electronic cigarettes, devices that deliver nicotine vapor without tobacco or combustion products. Godshall reproduces the following message from Heather Zawalick of the FDA's Office of Legislation, which says the agency will announce enforcement actions against the three largest e-cigarette distributors on Tuesday:

Subject/Headline: FDA Takes Enforcement Action on Electronic Smoking Products

Planned Release Date: May 5

Driving Event: Compliance action

Rollout Plan: Extensive rollout planned including press conference at HHS, press release, fact sheet, video for upload to YouTube, podcast, consumer article, consumer Q &A, key message points, internal media Q & A, Op-Ed, photos of products for posting on Internet.

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