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Individual lawsuits 

Jump to full article: British American Tobacco (BAT), 2009-04-09

Intro:

Individual product liability cases are likely to remain a cost of doing business in the USA and in other parts of the world too. . . .

A universal awareness of the risks of smoking is at the heart of the decisions in the industry's favour. With the risks associated with tobacco use so well known, tobacco companies have no legal duty – and no current ability – to provide a risk-free combustible cigarette.

Lights cases: Italy

There has recently been a large number of 'lights' cases brought by plaintiffs in Italy. These cases arise where an individual claims that they were misled into thinking that cigarettes labelled 'light' were less harmful than other cigarettes.

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