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In the Paris Métro, Even Dead Legends Can't Smoke  

Whether it's "tobacco revisionism," as critics contend, or political correctness à la française, things have just gotten tougher for smokers in France — including those who've long kicked the habit in death. Métrobus, the company that handles display advertising for the Paris Métro and SNCF rail company, says it was obliged to refuse a poster for Coco, Before Chanel because it violates a 1991 law "prohibiting all direct or indirect advertising" for tobacco or alcohol in most public venues. . .

But Chanel and Tati aren't the first historical figures with (in)famous smoking addictions to have their cigarettes posthumously confiscated. In 1996, for example, France's postal service issued a stamp of French culture and political icon André Malraux using a well-known photo of him — though only after the smoldering butt visible in his hand in the original had been removed.

And in 2005, France's National Library used a celebrated shot of Jean-Paul Sartre to advertise its "Controversies" exhibit, but first airbrushed the ubiquitous clope from between his tobacco-stained fingers. In the end, the altered picture wound up joining the other controversial photos in the exhibition, after detractors noted the irony of the library's effort to erase that ever-present existential detail from the philosopher's life. . . .

Despite the gnashing of teeth all this tampering has prompted, the debate is sure to continue. After all, British director Guy Ritchie will presumably have to feature a pipe in ads for his upcoming movie about Sherlock Holmes, due out in France next year. And promising to be even more inflammatory, marketing will soon start on French director Joann Sfar's film about late French signer Serge Gainsbourg, a pop hero whose bad boy image was built on lavish public displays of tobacco and alcohol abuse. Good luck banning that.

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