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· Denmark

Scare-tactic pics to adorn cigarette packs 

Jump to full article: Copenhagen Post (dk), 2009-04-24

Intro:

Based on a recommendation from the Prevention Commission, the Health Ministry will now place pictures of cancer-stricken adults and children on cigarette packages in an effort to get smokers to think twice about lighting up, reports MetroXpress newspaper.

Pictures of blackened lungs, bodies lying in a morgue and children with oxygen masks have been proposed as some the ministry may use as part of its plan.

‘I think the idea for using pictures is a good one,’ said Jakob Axel Nielsen, the health minister. ‘I believe it will be implemented when the government launches its national prevention-based health plan after the summer holidays.’

But Nielsen does not need the government’s backing to put the proposal into effect.

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