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Exclusive Davidoff Slims Cigarettes Launch Party Marked a Night of LUXURY 

To mark the official U.S. launch of Davidoff Slims cigarettes, Commonwealth Brands, Inc. (an Imperial Tobacco Group company and the fourth largest tobacco company in the U.S.) held an exclusive Davidoff Slims VIP Cocktail Party on March 19th at PURE Nightclub at Caesars Palace Las Vegas. Members of the tobacco industry were invited to experience first-hand the superb smoking experience of Davidoff Slims, and to celebrate the continuing successful momentum of the international brand which takes the U.S. tobacco industry and social scene to a new level of sophistication and luxury. . . .

"Commonwealth Brands is thrilled to include Davidoff Slims in the company's winning portfolio of tobacco products," said Mancuso. "The industry welcomes the only ultra-premium slims brand backed by decades of rich heritage that competition can never match up to. This new shape of luxury will forever change the slims category, and we are proud to personally introduce them to our valuable customers and prospects."

"The launch party for Davidoff Slims cigarettes was truly a unique event," said Kathleen Gallagher of Smoker Friendly. "There was a feeling of excitement throughout the entire evening and the size of the crowd was wonderful- everything was first-class."

Understanding the consumer's desire for an alternative premium slims cigarette, Commonwealth Brands introduced Davidoff Slims to the U.S. in February 2009.

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