Categories
· Business (Tobacco)
· Smokeless
non-USA, by Country
· Sweden
· Norway
Organizations
· Swedish Match
|
Jump to full article: Swedish Match AB (se), 2009-02-02
Intro: A new member of the popular General family is now being launched; a loose snus for those who want a strong tobacco flavor and more nicotine.
“The portion-packed varieties, General Sterk and Ektra Sterk, which were both introduced last year, have become very popular products. General Ekstra Sterk Loose will add another member to the successful brand family,” says Niklas Krohn, Marketing Manager for the General portfolio.
General is the preferred snus for Norwegian men, with a total market share of about 63 percent.
General Ekstra Sterk Loose is based on the same recipe as the portion-packed snus, General Ekstra Sterk, and has the classic and very popular General flavor; a distinct tobacco taste with hints of citrus and pepper.
Jump to full article » |