[Headlines Only] [Top Stories Only]
Categories
· Business (Tobacco)
· Smokeless
non-USA, by Country
· Sweden
Organizations
· Swedish Match

New star in the General sky 

General White Portion will be the role model for can designs.
Jump to full article: Swedish Match AB (se), 2009-03-09

Intro:

General White Portion now becomes the second member of the General family to have star-designed portion packages.

“Our users are continuously imposing new demands on our products. The attractive way of presenting portion packages in the can is one demand that we have acknowledged and has resulted in the star-design for General White Portion,” says Niklas Krohn, Marketing Manager for the General brand.

General Onyx was the first snus brand in the Nordic region to use the star design for portion packages. It is now time to do the same with General White Portion, one of the most widely sold products in the market.

Jump to full article »