Categories
· Tobacco Control
· Smokefree Policies
USA, by State
· Colorado
|
Jump to full article: Ad Week blogs, 2009-02-27
Intro: Cactus's work for Colorado's State Tobacco Education & Prevention Partnership (STEPP) filters (ha!) your standard scary warnings about second-hand smoke through a Hitchcock/X-Files/CGI fantasy lens, producing PSAs with considerable visual élan. Yes, I just wanted to use the word élan. Still, it fits: The are cool, moody and compelling . . .
The images may be too glamorous (despite their dark design) to really demonize such a supposedly dirty habit. Also, will smokers respond well to being told to step outside their own homes when lighting up? And will drivers remember to pull over before stepping out of their cars to smoke? Let's hope so. With their brains clouded by nicotine and the tobacco monkey riding their backs, you never know.
Jump to full article » |