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non-USA, by Country
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Public Health Advocates Urge Mexico's Government to Enforce Law; Call on Philip Morris to Withdraw Illegal Concert Sponsorship
Jump to full article: PR Newswire, 2009-02-18
Author: SOURCE Campaign for Tobacco-Free Kids
Intro: International and Mexican public health leaders today harshly criticized Philip Morris for its sponsorship of a four concert series entitled Marlboro MXBeat that unquestionably appeals to youth and violates Mexico's national tobacco control law and urged the Mexican government to act quickly to stop these concerts by enforcing its new national tobacco control law.
The Mexico national law explicitly prohibits the tobacco industry from any form of sponsorship that promotes tobacco products or tobacco use, yet the Marlboro MXBeat concerts are being heavily promoted and advertised by Philip Morris and the Mexican government has failed to act. The failure of the Mexican government to enforce its own laws puts Mexico's youth at risk and undermines respect for the rule of law.
The Philip Morris concerts are being heavily advertised and are taking place in four of the main cities in Mexico, including Guadalajara, Puebla, Monterrey and Mexico City. The concert series - which features a variety of music groups including the hugely popular N*E*R*D, Vampire Weekend, Girl Talk and recent Grammy nominee Nortec, appeal widely to Mexican youth. Promotional materials for the concerts include advertisements in magazines such as Chilango and GQ, billboards, a promotional Web site, and blogs.
The Marlboro MXBeat concerts and their promotion clearly violate Mexico's national General Tobacco Control Law
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