Jump to full article: News Interactive Network/News Limited/News.com (au), 2008-12-14
Author: SAM KELTON
Intro: CIGARETTES are being sold at high-end Adelaide clothing stores and at least one hair salon, in a "tricky and desperate" tactic to lure new young smokers.
A Sunday Mail investigation has discovered smoke company Imperial Tobacco is lavishing trendy stores with cash incentives and corporate entertainment in return for stocking Peter Stuyvesant brand cigarettes in specially designed cigarette dispensers.
They sell from $9.95 to $11.70 for a pack of 20 cigarettes.
The tobacco giant's targeting of fashion-savvy outlets to push the trendy brand has prompted calls for a State Government crackdown to ban the practice.
Marketing kits distributed by the tobacco giant to fashion retailers describe cigarettes as being safe and fashionable: "It used to be extremely dangerous. Now the only danger is you're not the coolest cat on the block."
Quit SA and Independent Senator Nick Xenophon are appalled
Jump to full article » |