Jump to full article: News Interactive Network/News Limited/News.com (au), 2008-12-21
Author: SAM KELTON
Intro: CIGARETTE giant Imperial Tobacco has dramatically pulled its products from Adelaide fashion stores after the brazen tactic to ensnare young smokers was exposed.
In what has been labelled a "grovelling backdown", the tobacco company announced it would have all cigarettes out of boutiques by January 31.
It also denied that its own promotional material suggested smoking was safe and cool.
Last week, the Sunday Mail revealed Imperial Tobacco was pushing its Peter Stuyvesant brand through high-end fashion stores and even a city hairdresser.
A week of dramatic fall-out following the Sunday Mail's investigation included:
AN admission by the tobacco company that "no cigarette is safe".
A PUSH for the Australian Competition and Consumer Commission to investigate the company over its marketing campaign.
A STATE Government move to make selling cigarettes in fashion stores illegal.
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