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· Teen Smoking/Youth
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Program Continues to Reach Teens Across the Country with Important Health Messages
Jump to full article: American Legacy Foundation, 2008-10-27
Intro: truth®, the largest national youth smoking prevention campaign for teens, concluded its 2008 truth® Orange summer tour across the nation this past September. The tour traveled more than 45,000 miles and directly reached more than 98,000 teens with information about the marketing tactics of the tobacco industry, the truth about addiction, and the health effects and social consequences of smoking.
The 2008 tour marked the ninth consecutive year truth® has been on the road talking with teens about tobacco at venues and events that appeal to teenagers. This year, two crews and their signature orange "truth® trucks" made more than 60 stops across 30 states, as they traveled to some of the season's hottest teen-oriented events.
One crew spent the summer traveling with the Vans Warped Tour®, an annual summer rock festival featuring upcoming bands as well as more well-known rock acts like Against Me!, Between the Trees, and We the Kings. Another truth® crew appeared at different venues including Tony Hawk's Boom Boom HuckJam, The Brooklyn Hip Hop Festival, Jubilee!JAM in Jackson, Mississippi, and ROCK THE BELLS 2008.
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