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• What's New With the Great American Smokeout? 

On Thursday, November 20, the countless Americans who want to quit smoking in the American Cancer Society's 33rd Great American Smokeout will have an easier time to stay quit with the new Stay Quit Monday initiative. The idea is to reaffirm their Smokeout commitment to living smoke-free on the Monday following their quit date and recommitting each Monday thereafter.

"Studies show a high relapse rate for most first-time quitters and it takes multiple attempts for most smokers to quit for good," says Frances Stillman, Co-Director of the Institute for Global Tobacco Control at the Johns Hopkins Bloomberg School of Public Health. "The idea of using each Monday as the day for quitters to reaffirm their smoke cessation goal is a sensible way to stay on track, from Monday to Monday, instead of from 'today to never again.'"

Donald Distasio, Chief Executive Officer of the American Cancer Society, Eastern Division says, "We hope many more smokers will use the Great American Smokeout as an important first step towards living a smoke-free life. Stay Quit Monday is a good tool for smokers to use in reinforcing their commitment to quitting. If you're looking to quit smoking, call your American Cancer Society at 1-800-ACS-2345 or visit http://www.cancer.org. We can help." . . .

"Stay Quit Monday builds in an opportunity every week to commit to quit smoking and to celebrate the progress people are making towards this goal,"

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