Jump to full article: Talking Retail (uk), 2008-10-30
Author: Source: Gallaher
Intro: "Silk Cut Squares" is set to hit independent and convenience retailers across the UK as Gallaher launches an innovative campaign in the lead up to Christmas for Silk Cut.
The campaign will see retailers bagging thousands of pounds in prizes.
This month, Galleher also released price marked Sterling packs for retailers.
Commencing November 3rd, a Silk Cut Squares kiosk will tour tobacco rooms in over 40 cash & carries throughout November offering retailers the opportunity to win over £80,000 in prizes, with one lucky retailer winning a guaranteed prize of £10,000.
Other prizes available include Sony TVs, Digital Cameras and MP3 players as well as cash prizes.
Every retailer who purchases an outer of Silk Cut in participating depots will get the chance to play the Silk Cut Squares game in the kiosk.
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