Categories
· Business (Tobacco)
· Class/Income Levels
non-USA, by Country
· UK
Organizations
· Glh
· ITY
|
Jump to full article: Marketing Week (uk), 2008-10-10
Intro: Tobacco companies are targeting financially vulnerable consumers with the launch of cheap cigarettes. The move by Imperial Tobacco and Gallaher comes in the wake of a government consultation that could restrict the promotional activity of tobacco giants.
Imperial Tobacco, which makes brands such as Lambert & Butler, will launch a new brand called JPS Silver next month at a price of £4.21 for a pack of 20.
Meanwhile, Gallaher, which makes Benson & Hedges and Silk Cut, will reduce prices on its budget brand Sterling by 7% to £4.20 a pack.
Jump to full article » |