Jump to full article: Talking Retail (uk), 2008-10-07
Intro: Imperial Tobacco is to launch a new economy brand, JPS Silver, on 3 November 2008.
Iain Watkins, trade communications manager at Imperial Tobacco, said: “Increasing numbers of adult smokers are moving down through the cigarette price sectors into the economy sector.
“Imperial Tobacco constantly monitors the market and a lengthy research process has told us the market is now ready for the new JPS Silver range.”
All packs in the range bear the JPS insignia in a silver colour.
. . .
King size: £4.21 for 20, £2.12 for 10
Jump to full article » |