Jump to full article: Brand Republic (uk), 2008-09-16
Author: Jemima Bokaie Marketing 16-Sep-08, 08:39
Intro: Tobacco brands are putting packaging design at the heart of their marketing strategies as the government continues to clamp down on the promotion of their products.
Gallaher-owned Benson & Hedges is rolling out five limited-edition packs of its Gold range of cigarettes.
Imperial Tobacco has refreshed the identity of its Golden Virginia and Windsor Blue brands . . .
The Department of Health (DoH) is proposing plain packaging and a bigger minimum pack size to deter children from taking up the habit. Brand names would be required to be printed in a standard font, colour and size. The DoH is also recommending that cigarette displays and vending machines be banned.
John Noble, director of the British Brands Group, claimed the proposals would restrict brand-building. 'Making all products look the same will reduce consumer choice and weaken competition,' he said.
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