Categories · Tobacco Control
· Religion
· Advertising/Promos
non-USA, by Country · Jordan
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Jump to full article: Associated Press (AP), 2008-09-10 Author: SHAFIKA MATTAR and JAMAL HALABY Associated Press Writers
Intro: The public-service TV ads deliver a cheerful, yet pointed, message to Muslims observing Ramadan's traditional dawn to dusk fast: "Don't overeat" when night comes. "Exercise and stay healthy."
The government media campaign - one of the Arab world's first - aims to combat the serious health problems, from heart attacks to diabetic comas, that often mark Islam's holy month. . . .
Another cartoon tackles smoking - a major health problem in most Arab countries. Half of Jordan's population is believed to smoke, despite a largely ignored ban on smoking in public.
In that cartoon, the same Arab husband and father, Abu-Saleem, tries to help a friend kick the habit after being forced to stop smoking by his own doctor. The friend has stopped smoking during daylight to observe Ramadan, Abu-Saleem notes - so why not stop altogether?
"I can't," the friend answers. "But if I could, Ramadan would be sweet indeed."
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