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Health Blog : For Chantix and Ambien, Ads That Dare Not Speak the Drugs' Names 

And Pfizer, whose smoking-cessation drug Chantix has come under scrutiny for psychiatric side effects, has recently revived ads that send people to mytimetoquit.com.

The site gives readers lots of options to "learn about a prescription treatment option" -- which turns out to mean clicking through to the Chantix Web site.

The campaign isn't designed to circumvent FDA rules, Pfizer spokeswoman Sally Beatty tells the WSJ. "My Time to Quit is designed to encourage people who are thinking about quitting to speak to their health-care provider about the benefits of quitting smoking and available treatment options," she said.

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