Tobacco.org

• Tobacco companies advertise in F1 with barcodes 

When the F1 night race revs up in September, don't expect to see vinyl stickers of Marlboro adorning the side of the vehicles. Complying with Singapore's law that no advertising, promotion or sponsorship by any tobacco companies are allowed, race teams have found a way to get around them.

Instead of the usual in-your-face stickers, the companies have resorted to using strips of barcodes for their campaigns. The Ferrari team and Marlboro have adopted this form of advertising since 2005 and we can expect them to do the same when they zoom down the streets in Singapore.

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