Categories
· Health/Science
· Cessation
· Tobacco Control
non-USA, by Country
· Australia
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Jump to full article: AAP (Australian Associated Press) (au), 2008-08-25
Intro: A national anti-smoking campaign has prompted nearly 200,000 people to kick the habit and should prevent about 55,000 deaths, new research has shown.
The hard-hitting 'Every cigarette is doing you damage' campaign, which started 11 years ago and cost around $9 million, is expected to save more than $740 million in health care costs.
Professor Susan Hurley, the author of the new report published online in the international journal Tobacco Control, said the first six months of the National Tobacco Campaign (NTC) in 1997 was the most intensive, and costly.
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