Jump to full article: AAP (Australian Associated Press) (au), 2008-08-16
Intro: TV audiences will be confronted with a new graphic anti-tobacco advertisement during the Beijing Olympics coverage on Sunday night to drive home a message "everybody knows" but some still ignore.
The $1 million campaign is a montage of past Quit campaigns, set to the Leonard Cohen song Everybody Knows.
NSW Assistant Health Minister (Cancer) Verity Firth said it was a deliberate choice to air the ad during the Olympics.
"We know that TV viewership goes up 40 per cent during the Olympic period.
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