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Jump to full article: Medical Marketing & Media (MM&M), 2008-08-11
Author: Matthew Arnold
Intro: Pfizer is teaming up with a firefighters' union for a smoking cessation campaign aimed at making the International Association of Fire Fighters (IAFF) "the first smoke-free union."
The campaign features a website advising firefighters on the risks of smoking and how to quit and featuring video messages from Pfizer CEO Jeff Kindler and IAFF general president Harold Schaitberger. Additional resources are coming soon, including a DVD with stories from firefighters about quitting.
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