Tobacco.org

• Thai Tobacco sets sights on Eastern Europe  

Thailand Tobacco Monopoly (TTM) is looking to penetrate the Eastern European market as part of its drive to boost exports in light of declining cigarette consumption at home.

TTM has recently exported some cigarettes to Singapore, Taiwan, Brunei and the Middle East, the workplace of a number of Thai workers. To accommodate the overseas marketing, new brands will be launched for easy recognition. Eastern Europe, particularly Poland and Russia, has high purchasing power, while its economies are expanding and regulations are not as strict as those in Thailand. . . .

In the domestic market, TTM has no plan to launch new brands, in line with the government's anti-smoking campaign. Like private tobacco companies, it has witnessed declining demand in the Thai market. Though value has been rising through higher prices, sales volume has dropped continually.

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