Tobacco.org

• Tobacco ads target teens in song  

The youth smoking prevention campaign "truth," created with input from the Boston ad agency Arnold, has launched a "ReMix" project on its website that features songs with anti-tobacco messages.

"Songs from the current truth advertising campaign will be getting a new twist this summer when nine innovative and well-known DJs and bands put new spins on the songs by re-mixing them in styles from house and hip-hop to electro," the American Legacy Foundation said. . . .

The latest iteration of that campaign is called the "Sunny Side of truth," and the "Sunny Side" music ReMix phase of that campaign, which launched yesterday, features such DJs and bands as Cobra Starship, Diplo, Kaskade, and Mix Master Mike (shown at right in a photo from his website), the foundation said.

Although playful and upbeat in tone, the songs convey a strong anti-tobacco message, the foundation said. The plan is to make this music available on websites that teens frequent, including websites accessible by cellphone.

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