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A New Spin on Songs of truth®  

Jump to full article: American Legacy Foundation, 2008-07-09

Intro:

ongs from the current truth® advertising campaign will be getting a new twist this summer when nine innovative and well-known DJs and bands put new spins on the songs by re-mixing them in styles from house and hip-hop to electro. As part of the truth® "ReMix" project, DJs and bands such as Cobra Starship, Diplo, Kaskade, Mix Master Mike and more will re-mix songs from the "Sunny Side of truth®" - the current advertising campaign from the nation's largest youth smoking prevention campaign. The ReMix music tracks will then be packaged as a special CD compilation and available for download online as part of a comprehensive effort to reach more of the teen audience through technology and alternative media & entertainment outlets already popular with teens.

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