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Graphic ad joins the quit campaign  

At the launch of the new advertising campaign in Sydney on Saturday, NSW Assistant Health Minister Verity Firth said tobacco tax was a federal government issue and not something the state could control.

However, she said, higher taxes on cigarettes was something she would gladly discuss with her federal counterparts and, when pressed, said a tax hike would have positive outcomes.

"I don't want to put words into the federal government's mouth, but we do believe that the more expensive cigarettes are, the more difficult it is to smoke," Ms Firth told reporters in Sydney when asked her thoughts of the impact of higher taxes on smokers.

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