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Impact of graphic anti-smoking photos burning out 

Jump to full article: CanWest News Services (ca), 2008-07-04
Author: Sarah Schmidt , Canwest News Service

Intro:

Graphic health warnings on cigarette packages are failing to move the majority of smokers to quit, a new government survey has found.

Over the last five years, the percentage of smokers who say the warnings are ineffective at getting them to try to kick the habit has increased, according to the newly released Health Canada poll.

More than half - 57 per cent - say they are unmoved by these graphic warnings, up five points from five years earlier. Among potential quitters - smokers who are seriously thinking of quitting - the percentage who characterize the campaign as not very effective or not at all effective in getting them to try to quit has also increased in this period, to 43 per cent from 40 per cent.

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