Categories
· Business (Tobacco)
non-USA, by Country
· Russia
Organizations
· JTI
|
Jump to full article: Trading Markets, 2008-07-02
Intro: Japan Tobacco Inc. (TSE:2914) will step up its cigarette marketing efforts in Russia, focusing on upscale brands to woo local consumers, whose incomes are rising.
In May, JT released a premium brand in Russia that is part of the Winston product family. JT sells Winston after it acquired the non-U.S. cigarette operations of American firm RJR Nabisco Inc. The new brand is "off to a strong start," according to Executive Officer Akira Saeki.
Jump to full article » |