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Phillip Morris International: A Hedge on U.S. Market Uncertainty 

I know what you are thinking – a cigarette company? Aren’t they being sued by everyone? Aren’t people gradually quitting those incredibly expensive, heavily taxed cancer sticks? Yes and yes, those are both valid points about the American cigarette market. That is why I wouldn’t touch the American cigarette market. I want to be in the international cigarette market. Places like Europe where it is still “cool” to smoke. Places like the China, which comprises 1/3 of the global cigarette market. Places where I can watch a TV shoe without being told that smoking kills. Basically, I want to be where Phillip Morris International is.

The company does not sell any cigarettes in the US, instead opting to operate in growing markets. PMI has an aggressive growth strategy . . .

According to Wikinvest:

To meet the needs of its discriminatory customers, in addition to owning globally recognized branded cigarettes such as Marlboro, L&M, Philip Morris, and Chesterfield, PMI owns local brands such as A Mild and Diji Sam in Indonesia, Diana in Italy, and Assos in Greece to take advantage of established brands as opposed to marketing new brands in some regions.

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