Jump to full article: Electronic Telegraph (uk), 2008-07-02
Author: Matt Warman
Intro: Entrepreneur and Dragons' Den hardman Duncan Bannatyne explores the lamentable world of tobacco advertising in the developing world.
He visits Mauritius, Nigeria and Malawi, investigating the sales strategy of British American Tobacco - a company which made a £2.1billion profit last year.
Bannatyne believes he's found evidence that suggests BAT is breaking its own code of conduct about the accessibility of cigarettes to children, and after researching the situation in each of the three African countries, he returns to London to confront BAT with his findings.
However, Bannatyne fails to create a sense of urgency, even though he talks to people who started smoking at the age of nine.
The programme looks at length at what young Africans know about the dangers of smoking, and finds that some schoolchildren smoke because they believe it "makes them wise".
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