Tobacco.org

Food, drink rule Euro 2008 TV commercials 

Get energized with food and drink or a friend's call, rather than with a cigarette, is the message television viewers in Indonesia have received during the midnight broadcasts of Euro 2008 soccer matches over the past few weeks, a study shows. . . .

Mobile phone service providers Indosat and Mobile 8 were third and fourth on the list of top advertisers, beating cigarette companies Djarum Super and Sampoerna Mild. . . .

Break times during Euro 2004 were filled by Gudang Garam cigarette, Krating Daeng energy drink, telecommunications company Telkom, LG television and Garuda roasted peanuts.

On normal evenings, cigarette ads are missing from the TV, leaving the space to be dominated by McDonald's, Mobile 8, Clear shampoo, Molto fabric softener, Top and Pop ice creams, and Sunsilk shampoo.

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