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AMA Alliance, Legacy Foundation, Leading Public Health Advocates Call for R Rating for Films with Tobacco Imagery
Jump to full article: PR Newswire, 2008-06-11
Author: SOURCE American Medical Association
Intro: The American Medical Association (AMA)
Alliance warned parents today of yet another Hollywood film that exposes
underage audiences to unnecessary smoking: "The Incredible Hulk." The AMA
Alliance, the volunteer arm of the American Medical Association (AMA),
includes more than 27,000 grassroots members working in their communities
to protect children and promote healthy lifestyles. Over the past two
years, they have paid particular attention to smoking in motion pictures,
and they are calling for an R rating for any film with irresponsible or
gratuitous tobacco images.
Universal Studios' "The Incredible Hulk" (PG-13) opens June 13 and is
one of the summer's most anticipated movies. The film is a follow-up to
2003's "Hulk," which was also PG-13 but did not contain tobacco imagery.
General Thaddeus 'Thunderbolt' Ross is a character who did not smoke at all
during his appearances in the first film, but he is shown puffing on a
cigar in nearly every scene in this sequel.
"Shame on 'The Incredible Hulk' for unnecessarily adding smoking to a
sequel that would have been just as exciting and believable without it,"
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