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PEIRIS: Bringing into being ‘Tobacco-free Youth’ 

The theme for World No Tobacco Day (May 31st) is "Tobacco-free Youth". In the world today, there are approximately 1.8 billion young people (between 10-24). Of them 85% live in developing countries. These young people having survived the vulnerable childhood period are generally healthy.

Nevertheless with the efforts of the tobacco industry to hook new, young and potentially life-long tobacco users, the health of a significant percentage of the world's youth is seriously threatened by their deadly products. Since nicotine is a highly addictive substance, child and adolescent experimentation can easily lead to lifetime tobacco dependence. There is risk of youth and children becoming a prey to industry strategies. . . .

The Sri Lankan government became a party to the FCTC by ratifying the Tobacco Control Act in December 2006. It has already begun implementing a comprehensive advertising ban including promotion and sponsorship, smoking in enclosed public areas and sales to minors (21 years and below). As citizens concerned about the health of the people of this country, we all have a responsibility and right to see that these prohibitions are properly and adequately enforced. Any violations of the law may be brought to the notice of the National Authority on Tobacco & Alcohol (NATA).

In this regard ,segments in society, such as the law enforcers, media and the legal sector, have to prevent the industry from enhancing its image by offering them rewards which they really do not deserve. Tobacco or tobacco smoking is a social, health and legal problem.

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