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UT researchers find link between advertising and increased tobacco use among India's youth 

As the westernization of India accelerates, tobacco advertising and marketing have been linked to increased tobacco use by urban Indian children as young as 11, according to a study by researchers at The University of Texas School of Public Health.

The study, "Associations Between Tobacco Marketing and Use Among Urban Youth In India," is published in the May/June issue of the American Journal of Health Behavior.

Findings from an earlier published study by the researchers revealed that in 2004, Indian sixth graders were using three times the amount of tobacco as eighth graders, which the authors found might indicate a new wave of increased tobacco use. The second study sought to discover the reason for the jump.

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