Categories
· Teen Smoking/Youth
· Tobacco Control
· Movies
· Internet
Organizations
· Legacy
|
New Television Spot Rolls Out, Along with Facebook Applications, Blog, Games, Cinema Ads
Jump to full article: American Legacy Foundation, 2008-05-05
Intro: Throughout the month of April and May, new elements from the truth® youth smoking prevention campaign will roll out online, on television, and in movie theaters. The latest truth® campaign, called the “Sunny Side of truth® ”, launched in January 2008; the campaign aims to shine a light on some of the activities of Big Tobacco and the health consequences of tobacco use by satirically pointing out some of the “hidden positives” associated with tobacco.
“We know that today’s media-savvy teens look to TV, the Internet and popular entertainment to keep up with friends and get their daily information,” remarked Cheryl G. Healton
Jump to full article » |