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Northlich Lays Off 27 After Lawmakers Seize Nonprofit's Endowment
Jump to full article: Advertising Age, 2008-05-07
Author: Mya Frazier
Intro: Ohio has dismantled a foundation that paid for a statewide anti-smoking campaign, prompting the advertising agency that handled the account to lay off 27 employees May 5.
Northlich, Cincinnati, has handled the creative and media efforts for the Ohio Tobacco Prevention Foundation since 2002, winning a review against other shops in late 2007.
"It's a tragedy that such a successful program may not continue," Northlich CEO Kathy Selker said in a statement. "I can't begin to express the depth of the personal and professional commitments our people made. ... When you know that 40% fewer teens smoke today than when we began this program, you know we've made a true difference." . . .
In what The Columbus Dispatch called a "huge miscalculation," the foundation even tried to keep lawmakers' hands off the money by transferring the cash to the coffers of the Campaign for Tobacco-Free Kids, a nonprofit based in Washington.
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