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Advertising linked to increased tobacco use among Indian kids 

As India's acceleration towards westernisation continues, tobacco advertising and marketing has been linked to an increased in its use by urban Indian kids as young as 11, according to a new study.

The study, conducted by researchers at The University of Texas School of Public Health, found that advertising has been linked to an increase in tobacco use by urban youth.

Findings from an earlier published study by the researchers revealed that in 2004, Indian sixth graders were using three times the amount of tobacco as eighth graders, which the authors found might indicate a new wave of increased tobacco use. The second study sought to discover the reason for the jump.

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