Jump to full article: Philippine Daily Inquirer (ph), 2008-04-24
Author: Tarra Quismundo Philippine Daily Inquirer
Intro: First Posted 08:53pm (Mla time) 04/24/2008
MANILA, Philippines -- Move over, Yosi Kadiri.
Meet QuitsS, the dancing and bouncing mascot that debuted this week as the clean-cut symbol of the new Quit Smoking Support (QuitsS) program, a workplace-based project batting for a holistic approach to curbing the habit among employees.
Blue-eyed QuitsS jump-started on Tuesday evening the three-year engagement between its creator, the corporate foundation Philippine Business for Social Progress (PBSP), and nine companies for a customized anti-smoking program.
QuitsS is the flip side of the tarred monster known as Yosi Kadiri that puffed its way into public consciousness in the ’90s.
While ashen Yosi prompted yucks, QuitsS prides itself as the nicotine-free mascot next door, smiling inside his giant red Q of a body topped with a white cap and brandishing a cracked cigarette stick.
QuitsS’ image is expected to grace companies where the program will be implemented until December 2010, when they aim to see full-fledged quitters on their payroll.
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