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Imperial Tobacco Canada reaffirms its youth smoking prevention commitment 

Imperial Tobacco Canada reaffirmed its position that, as a responsible tobacco company, it does not target minors through direct or indirect marketing.

"This position is fundamental to how we run our business," said Benjamin Kemball, president and CEO of Imperial Tobacco Canada. "It is stated in black and white in our business principles and is lived by every one of Imperial Tobacco Canada's employees."

Imperial Tobacco Canada's marketing practices are aimed at encouraging adult smokers to choose our brands over those of our competition. The Company complies with all Canadian regulations (as well as with British American Tobacco International Tobacco Products Marketing Standards which are a set of voluntary standards accepted by British American Tobacco group companies). . . .

"The bottom line is kids should not be smoking. Governments, retailers and tobacco industry need to work together to address this issue and implement practical solutions," said Mr. Kemball.

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