Jump to full article: Dow Jones via Nasdaq, 2008-04-22
Intro: British American Tobacco PLC (BTI) Tuesday said a French legal move to stop the import into France of Lucky Strike cigarettes bearing unlawful advertising wouldn't disrupt the supply of the brand.
A French court Monday ordered a stop to the import of BAT's Lucky Strike cigarettes, due to a breach of France's code of public health.
The court ruled that descriptions on Lucky Strike packs of the cigarettes' "subtle" aromas and "fresh and original" flavors were a form of tobacco advertising. It gave BAT itself and Lucky Strike's distributor in France, Altadis Distribution - now owned by Imperial Tobacco Group PLC (ITY) - 48 hours to halt the imports.
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