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· Business (Tobacco)
· Cigars
· Smokeless
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Jump to full article: Convenience Store Decisions, 2008-04-22
Author: CSD Staff
Intro: Offering smokers new alternatives has been a stepping stone for huge growth in the OTP segment. The category as a whole has been showing big numbers, but MST, in particular, has been leading a bold charge in the c-store industry.
Retailers are eager to capitalize on the profits OTP offers. Of the 77 key decision makers to participate in the CSD Brand Preference Study, 65% reported they were working closely with OTP suppliers and communicated with three or more companies in the past 60 days. However, 10% reported no sales presentation in the past two months.
Communication is crucial especially as the stakes get higher. A USB study on smokeless products showed that MST alone enjoyed a sales boost of 8%, reaching a peak of unforeseen sales that have continued to rise since 2004.
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