Smokeless snus 'gaining traction'
Jump to full article: Winston-Salem (NC) Journal, 2008-04-12
Author: Richard Craver JOURNAL REPORTER
Intro: R.J. Reynolds Tobacco Co. is taking its Camel Snus marketing tour to the country's biggest consumer markets in May.
The company said yesterday that it is expanding the test markets for the smokeless product from eight to 17 metropolitan areas.
The new markets are Atlanta, Baltimore/Washington, Chicago, Los Angeles, Miami, Minneapolis/St. Paul, New York City, Oakland/San Francisco and Seattle. Camel Snus is the first snus product by a U.S. tobacco manufacturer introduced into those markets. . . .
"Every new city RJR picked has a clean-air law," said Matthew Myers, the president of the Campaign for Tobacco-Free Kids. "This is about RJR doing everything they can to keep people from quitting."
Godshall said that persuading smokers to try a new smokeless-tobacco product isn't easy.
"Although smokeless tobacco is just as addictive as cigarettes, and should not be used by those who are not addicted to nicotine, cigarettes are about 100 times deadlier than smokeless-tobacco products," he said.
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