Categories
· Business (Tobacco)
· Advertising/Promos
· Business (General)
non-USA, by Country
· Philippines
|
Jump to full article: Brand Republic (uk), 2008-04-16
Intro: Fortune Tobacco has appointed DraftFCB as creative agency for its Hope cigarette brand in the Philippines following a credentials pitch involving incumbent J.Romero and two other shops.
According to Arnold Liong, MD of DraftFCB Philippines, the cigarette brand was looking for a "fresh perspective" and to reposition its brand following a packaging revamp.
Jump to full article » |