Jump to full article: PR Web, 2008-04-17
Intro: A newly-launched program to help smokers quit could give them a direct route out of the "Credit Crunch".
There are an estimated 1.3 billion smokers worldwide (according to the World Health Organization). Between them, they get through over 5,000 billion cigarettes every year - and contribute an estimated $33 billion of earnings to the tobacco companies. This is not counting the countless billions of tax dollars collected worldwide in excise duties on tobacco.
Smokers are often advised to stop smoking to improve their health and life expectancy. The most immediate benefits, however, are felt in their wallets. Substantial sums can be saved very quickly - quite apart from the benefits to health and self-esteem.
It is often considered a feat of willpower to quit smoking; but Bernard Howes, publisher of The Stop Smoking Program, says willpower alone stands little chance.
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