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ENGBER: The Paranoid Style in American Science 

In 1969, a series of historic memorandums began to circulate at a tobacco company in Kentucky. The documents addressed growing public concern over the health risks associated with smoking and outlined a brazen response: The cigarette manufacturers would "establish—once and for all—that no scientific evidence has ever been produced, presented or submitted to prove conclusively that cigarette smoking causes cancer." To support this ludicrous assertion (which the tobacco executives knew to be false) would require a spin campaign of monumental proportions. That campaign's inaugural words have now become a slogan for corporate connivery: "Doubt is our product," read one infamous memo, "since it is the best means of competing with the 'body of fact' that exists in the mind of the general public."

This corporate strategy of "manufactured uncertainty" has become only more refined in the last 40 years. According to former Assistant Secretary of Energy David Michaels, whose startling new book, Doubt Is Their Product: How Industry's Assault on Science Threatens Your Health, comes out this week, manufacturers routinely hire "product defense" firms to challenge scientific findings and stave off government regulation. Scientific consultants are brought in to dust off and reanalyze data sets, group and regroup subject pools, and dream up confounding variables—all so that a given study can be discredited as inconclusive or, worse, labeled as "junk science." . . .

The success of these programs shows how the public's understanding of science has devolved into a perverse worship of uncertainty

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