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End of the Tobacco Road In Formula One 

Jump to full article: Paddock Talk, 2008-04-16

Intro:

But at the recent Bahrain grand prix, where local laws theoretically would have allowed Ferrari to run tobacco branding, the two F2008 cars instead displayed the so-called 'barcode' livery -- reminiscent of the Marlboro signage but using white markings instead of letters and logos.

According to Autoweek magazine, Ferrari has confirmed that Marlboro logos "will no longer appear on its cars".

Reportedly, Philip Morris, owned by Altria Group, decided that the 'barcode' livery should be permanent.

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