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Pfizer's Smoking Cessation Treatment, Chantix, Emerges as the Number One Most Frequently Searched Prescription Brand
Jump to full article: PR Newswire, 2008-04-10
Author: SOURCE comScore, Inc.
Intro: comScore, Inc. (Nasdaq:
SCOR), a leader in measuring the digital world, today released a listing of
the 20 most commonly searched health conditions as well as the 15 most
commonly searched prescription brands in February 2008. The results, from
comScore's custom search capability, revealed that the terms "pregnancy"
and "cancer" were the two most frequently searched conditions, garnering
8.8 million and 7.7 million search queries respectively. That five of the
20 conditions (herpes, HIV, HPV, menopause and pregnancy) relate to sexual
or reproductive health may be a function of these conditions' highly
personal nature and the anonymity the Internet provides. . . .
The study also looked at the top 15 most commonly searched prescription
brand name treatments and found that Pfizer's Chantix, a smoking cessation
treatment, topped the list, generating more than 500,000 search queries in
February 2008.
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